House of Aristocrats is a boundary-breaking fashion house founded by Pharaoh Farrukh, rooted in heritage, circularity, and bold self-expression. The brand redefines elegance through fluidity, gender inclusivity, and sustainability—with designs that don’t just dress people, but tell stories of identity, culture, and artistry.
STORY
Born in Pakistan and shaped by global experiences, Pharaoh Farrukh uses fashion as both art and activism. The brand pushes past cultural stereotypes, embracing fluidity in form and identity—creating garments that are as much about soul as they are about style. Their signature Buy-Borrow-Bespoke model allows customers to own, borrow, or commission unique pieces, each infused with personality and purpose.
At the core of House of Aristocrats is circular fashion. Pieces are upcycled from existing wardrobes, personalised, and built to last—designed not only for one moment, but for continued impact. Their shared wardrobe subscription lets people borrow coveted pieces, benefit from care services like garment repair, and embrace style in a more sustainable way.
Every design, whether it’s a show-stopping look from the atelier or a versatile daily piece, carries intention. Elegance meets rebellion. Heritage meets contemporary. With each silhouette, House of Aristocrats invites wearers to step into their own narrative, forging beauty that resonates deeply and lasts long.