STORY

Jordan Bespoke was founded by Simon Jordan, whose early career as a toolmaker and restorer of classic cars shaped his eye for precision and design. His passion for motorsport and luxury vehicles led him to notice a gap in the market during a Ferrari event in Tuscany in 2005—drivers were carrying poor-quality nylon bags alongside fine leather ones. Inspired, he envisioned a brand that combined the spirit of racing with exceptional craftsmanship.

To achieve this, Simon partnered with artisans in Florence, marrying British design detail with generations of Italian leather expertise. He obsessively refined every element, from hardware to linings, ensuring flawless execution. This dedication to perfection set the foundation for Jordan Bespoke, which began with high-quality bags and expanded into luggage, small leather goods, and even custom vehicle upholstery. Personalisation and bespoke options became hallmarks of the brand, allowing clients to create pieces that reflected their individuality.

Over time, Jordan Bespoke gained recognition through collaborations with icons such as Sir Stirling Moss, Classic Team Lotus, McLaren, and Instituto Ayrton Senna. Today, the brand embodies a fusion of British racing heritage and Italian craftsmanship, represented in both design and experiences through its Drivers Club and curated events. With plans for a dedicated base in Tuscany, Jordan Bespoke continues to grow as a symbol of luxury, motorsport culture, and artisanal quality.