STORY
The idea for Roley’s began with Stewart’s own journey. A former rugby player who found himself struggling after leaving sport and working at the top of the drinks industry, he realised that the market was stuck between two extremes: low-calorie drinks that tasted weak, or traditional beers loaded with sugar and empty calories. Refusing to settle, he set out to prove that beer could be reimagined — with all the satisfaction and depth, but none of the compromise.

That determination led to years of research, experimentation, and partnership with Sheffield Hallam University, ultimately producing Roley’s Super Natural Elixir™ — a patented process that transforms brewing itself. By reducing calories and removing sugars while enriching the beer with B3, B5, B6, and B9, Roley’s goes beyond refreshment to actively support energy, metabolism, and performance. It’s a lager designed not just for social occasions, but for modern, health-conscious lifestyles.

Today, Roley’s is more than a drink — it’s part of a movement. As the official beer partner of HYROX, the global fitness race series with a community of over two million people, Roley’s is positioning itself at the crossroads of performance and pleasure. Sustainably brewed with a process that cuts brewing times by up to threefold, Roley’s represents a future where quality, innovation, and wellbeing are not just possible together — they’re the standard.